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Chapter 3

The Three Reports Every Manager Must Know

I receive three reports. I understand one. I ignore the other two.

22 min read
This is real

"Priya freezes when the board asks about operating cash flow. She knows the P&L cold. She has never opened the cash flow statement."

Priya, General Manager

Key concepts

Concept 1

Income Statement (P&L)

Revenue minus costs over a period. Your scorecard for whether the business earned more than it spent.

Concept 2

Balance Sheet

What you own, owe, and what's left for the owners — at a moment in time. The health check.

Concept 3

Cash Flow Statement

Where cash actually came from and went. Profitable businesses can still run out of cash.

Flashcard deck

Tap a card to flip.

Knowledge check

Q1

Which report shows whether the business made or lost money over a period?

Q2

A business shows profit on the P&L but is running out of cash. Which report explains why?

Q3

The Balance Sheet is best described as:

Red flag alert

Gross profit margin declining 3 months in a row. Current ratio below 1 and falling. Operating cash flow negative while P&L shows profit.

Questions to ask your finance team

  • 1.Can you walk me through our last Income Statement and explain the three biggest variances vs. budget?
  • 2.What is our current ratio? Is that healthy for our industry?
  • 3.Is our operating cash flow positive? If not, what's driving the gap?